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How Much Money Did the Founders Make Off of Hot or Not?
In addition to ads, one of the first ways that the Hot or Not founders monetized the website was with “Meet Me on Hot or Not” – essentially making Hot or Not a dating site.
In order to connect with someone through Hot or Not, you had to pay a fee. (They actually tried making this free once, but spam went through the roof.) They also added the ability to buy and send virtual flowers.
Hot or Not Founder Disagreements
Recalling the many emotional highs and lows of running Hot or Not, James Hong has described entrepreneurship as “volunteering to be bipolar.”
In 2007, a tipster told journalists that James and Jim could no longer agree on what direction to take the company. Rumors had it that James wanted to turn Hot or Not into a full-blown social network, but Jim wanted to keep the scope of the website as-is.
By 2017, the website was generating something like $5-6 million a year, with $2 million in profit. That came from 5 million monthly unique visitors and 200 million page views.
James has said that Hot or Not worked “a bit like a laundromat in that they let the site run and then collected quarters from the machine.” The team only spent about 10 hours per week working on the site for many years. And even then, they only worked on it from home.
How Hot or Not Became the “Hot or Not The Game” Tinder Clone and Dating App It Is Today
In 2008, James and Jim decided to let the company go and sold it off for $20 million. Of the sale, James was quoted as saying, “We’ve been working on HotOrNot for seven years now. It’s time to break up with this girlfriend.”
The buyer, Avid Life Media, owned Ashley Madison. They created a spinoff company, Hot or Not Limited, from which to run Hot or Not.
In , an investor bought Hot or Not for an undisclosed amount in order to relaunch http://datingranking.net/tr/flingster-inceleme/ it as something of a Tinder clone. ادامه خواندن